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Say it right - and say it in the right places
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"We needed to determine which type of community bank or credit union would use our product. Graber Associates helped us to target the most appropriate ones. They saved us time and money."
-VP of Marketing
Financial services software development company
"THIS IS A MASTERPIECE!!!! Job well done, absolutely impressed and excited to see this e-mail. I will be surprised if this doesn’t generate some great leads…your e-mail should be the model for some of our own marketing materials.”
-Client’s partner’s assessment of an email to prospects
History:
Neville Chamberlain's announcement of Great Britain's declaration of war on Germany, September 3, 1939.
"In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman."
-David M. Ogilvy
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Our Marketing Services
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We strongly believe that research, communication, and marketing are "all of a piece," whether you are just testing the waters of the marketplace or redefining your offer and infusing life and energy into existing marketing programs.
We pride ourselves on our knack for becoming true members of your team. That way, we gain a clear, thoroughly nuanced understanding of your company and your business.
While we offer a full menu of capabilities and services, we insist doing only what you need and only when you need it. We also like to have fun and work with people who share our outlook and attitude. As one client put it to the individual who had referred us,
"The folks at Graber Associates sat with us once and it felt like we had been working with them for years."
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Some Client Examples
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Trade show support for LogicaCMG - global leader in payments technology:
Booth design
Technical backgrounder
LAPS payment solution collateral
Collateral for a new license plate program to improve public safety
PDF version
Bank Administration Institute (BAI) annual show booth development and messaging for a 2.5B Euro company
Collateral for an online banking company
Market sizing for a community banking CRM vendor.
White paper for an E-mortgage company.
Thought leadership article for a payments research company.
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Some of what we offer
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Trade show planning and on-site support
Positioning and messaging
Announcement plans and strategy
Press and analyst introduction tours
White papers and technical backgrounders
Sales guides and slip sheets
Speakers' bureau services and speechwriting
Customer/partner newsletters
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Marketing clients
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Bankers
Advisory, Inc.- Belmont, MA
Beacon Partners LLC - South Dartmouth, MA
BostonFinexGroup - Boston
Bottomline Technologies -
Portsmouth, NH
Clear2Pay -
Mechelen, Belgium (HQ)
Bob Conroy, Cartoonist - Dracut,
MA
Corillian Corporation -
Hillsboro, OR
Finlay Cabinetry - Canton, MA
Getronics - Billerica,
MA
Hyland Software - Westlake,
Ohio
Dr. William Maykel -
Wellesley, MA
Norkom Technologies, Inc. - Dublin and
Boston
Online Resources Corporation -
Chantilly, VA
Rockall Technologies - Dublin and
Charlotte, NC
SEDONA Corporation -
King of Prussia, PA
Sirois Electric - Burlington, MA
Sterling Transport - Fairfield, NJ
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