Phoenix Marketing International to Release Second Edition
of Award-winning Asian American Market Report
Best Practices for Marketing to Asian American Segment
Los Angeles – August 5, 2008 – Phoenix Marketing International announces the second edition of its award-winning Asian American Market Report, produced in partnership with Interviewing Service of America (ISA), for Fall 2008. The study illustrates similarities and differences among Asian Americans and provides strategies for reaching this lucrative market with a powerful cultural connection.
“This segment is one of the fastest growing in America and represents a significant consumer force,” stated Raul J. Lopez, President of Phoenix Multicultural. “They have the highest incomes, are the most educated, highly professional, and geographically concentrated,” continued Lopez.
Findings show that more than three-quarters of Asian-Americans identify themselves with their country of origin rather than by the term ‘Asian-American’. Asians overall stay connected to their heritage through language and food but some connect via music, religion and festivals, and media entertainment. The report covers demographics, culture, shopping behavior, and media usage to provide the most comprehensive resource available in today’s multicultural marketing industry, click here for Report Highlights.
“The initial benchmark study set a high standard, breaking the mold while expanding the horizon for researching these important, emerging groups”, says Michael Halberstam, President of ISA, “We expect that trend to continue with the 2008 report by expanding the current knowledge base and opening new exciting opportunities for marketers.”
The Asian American Advertising Federation (www.3af.org) is a principal sponsor of the report, along with KSCI Television, Inquirer.net, and Ten Communications.
About Phoenix Multicultural
Phoenix Multicultural has been at the forefront of multicultural market research and consulting services for more than 20 years. Working with the nation’s leading brands, our diverse team of professionals has led qualitative, quantitative, and consulting projects to generate unparalleled insights and marketing principles for African American, Asian American and U.S. Hispanic consumer segments.
About Phoenix Marketing International (www.phoenixmi.com)
Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States and partner to many of the largest companies in the financial services, consumer package goods, automotive, healthcare, and travel/leisure industries worldwide.
About Interviewing Service of America (www.isacorp.com)
Interviewing Service of America (ISA) is a market research data collection, data processing and multicultural information service company with headquarters in Van Nuys, California and regional offices in New York, Washington D.C., Chicago, Dallas, and Seattle.
Founded in 1982, ISA is well established in the area of Computer Assisted Telephone Interviewing (CATI). They also provide Internet data collection services, including real time on-line reporting features and extensive IVR/Customer Satisfaction (interactive voice response) capabilities.
ISA is one of the first companies to offer multi-lingual Domestic and International interviewing and Translation Services in more than 60 languages and dialects.
Contacts:
Phoenix Marketing International
Sharmila Fowler
Phoenix Multicultural
630-357-8002
Interviewing Service of America
Mike Halberstam
818-989-1400
Press
Ray Graber
Graber Associates LLC
781-221-0018