Phoenix Marketing International Annual Survey Identifies Top Global Hotel Frequent Guest Programs
Hotel SCORES ™ Rates Hilton HHonors Most Preferred Program for 2nd Straight Year
Somerset, NJ – June 6, 2007 – Phoenix Travel, Leisure and Entertainment, a Phoenix Marketing International practice, today announced the results of its fourth annual Hotel SCORES™ global study of over 11,000 Frequent Guest Program (FGP) members. Hilton HHonors is again rated the world’s “most preferred” hotel FGP, with 16.1% of travelers placing it atop the list of 31 programs.
InterContinental Hotels Group’s Priority Club Rewards is the second most preferred program (12.6%) in the world and Marriott Rewards (11.5%) ranks third. While Hilton HHonors is most preferred worldwide, there are significant differences by geographic region. Detailed rankings are posted on the web at http://www.phoenixmi.com/travel.
For this year’s study Phoenix Marketing International interviewed travelers in nine countries; the United States, Canada, France, Germany, The United Kingdom, Australia, India, Japan, and China. Respondents must have spent at least one night in paid accommodations in 2006 and must be active in at least one hotel Frequent Guest Program.
“With location, room quality, and price relatively equal, Frequent Guest Programs have a major influence on the traveler’s lodging decision,” stated Greg Diaz, Vice President, Phoenix Travel, Leisure & Entertainment Practice. “In countries with a strong national brand presence there is also pride in national brand FGP programs. The French are loyal to the Accor Mouvango program, the Japanese prefer ANA Hotel Members, and the Indians have a decided preference toward Taj Inner Circle.”
About Hotel SCORES™
Hotel SCORES™ is a syndicated annual tracking study which measures awareness, membership, usage, and preference of 14 domestic Frequent Guest Programs and 17 European and Asia-Pacific based Frequent Guest Programs. In its fourth year, the study surveys 3,500 past-year U.S. travelers; 1,000 past-year travelers each in Australia, Canada, France, Germany, China, and the United Kingdom; and 500 past-year travelers in India. Collectively the 2007 study represents almost 29,000 individual FGP memberships and well over 200,000 hotel room nights.
About Phoenix Marketing International
Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States and partner to many of the largest companies in the financial services, consumer package goods, automotive, healthcare, and travel and leisure industries worldwide. Phoenix also offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix has offices in Rhinebeck (NY), Somerset (NJ), Detroit, Boston, Salisbury (MD), Chicago, Los Angeles, Tampa and Miami. On January 12th Phoenix acquired a major interest in JZM, a full service healthcare market research company, to serve as the foundation of its new healthcare practice.
Phoenix offers a unique combination of industry expertise, methods and consulting services, combining primary and syndicated marketing research expertise with database analytics and modeling proficiency. Applying this information assists clients in improving profit dynamics of their business.
Phoenix Marketing Contact:
Gregory Diaz
Vice President
Travel Leisure & Entertainment Practice
732-563-8502
Press Contact:
Ray Graber, Graber Associates LLC
781-221-0018