Phoenix Marketing International Research Shows Hawaii Highest in Percent of Millionaires to Total Households
The Aloha State Repeats in 2006 as Top Millionaire Haven
Rhinebeck, NY – April 10, 2007 – Phoenix Affluent Marketing Service, a Phoenix Marketing International practice, announced today that Hawaii is again the state with the largest millionaire to total household ratio, 6.79%. Hawaii also led all states in 2005 with 6.01%. Households with greater than $1 million in investable assets were included in the millionaire category.
“The high cost of living combined with the affluent lifestyle gives Hawaii the edge in the ratings,” states David M. Thompson, Vice President and Managing Director, Affluent Practice. “However, staying a millionaire is another story, these households invest their money wisely and have profited from these decisions. Getting on top and staying on top are two different tasks.”
This Phoenix Affluent Marketing research is conducted each year to determine the states’ ranking and identify the top ten. Also repeating in 2006 with the second place spot was the Garden State of New Jersey. Maryland grabbed the third spot from last year’s third-place finisher, Connecticut.
Rounding out the top ten states, Massachusetts remained in fifth place, Delaware rose to 6th, up from 7th in 2005; Virginia moved up two spots to 7th, California placed 8th, down two spots from 2005, the District of Columbia was in 9th place, down one from the year earlier, and Florida was in 10th place, unchanged.
“Our clients are constantly looking for information that they can use to get an edge on their competition,” said Thompson. “This data derived from this research and others we have completed allows them to re-access their strategy. Their goal is to utilize their resources to reach their target market in the most efficient way and our research helps them do just that.”
Please visit http://www.phoenixmi.com/financial/ams.phtml for the complete list of state rankings.
About The Phoenix Affluent Marketing Service (AMS) Program
The Phoenix Affluent Marketing Service (AMS) program, the largest syndicated study of the affluent market, is a continuously fielded survey of affluent and high net worth households throughout the U.S. The AMS provides an ongoing summary of affluent and high net worth household investment, financial and affluent lifestyle behaviors and attitudes.
About Phoenix Marketing International
Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States and partner to many of the largest companies in the financial services, consumer package goods, automotive, healthcare, and travel and leisure industries worldwide. Phoenix also offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix has offices in Rhinebeck (NY), Somerset (NJ), Detroit, Boston, Salisbury (MD), Chicago, Los Angeles, Tampa and Miami. On January 12th Phoenix acquired a major interest in JZM, a full service healthcare market research company, to serve as the foundation of its new healthcare practice.
Phoenix offers a unique combination of industry expertise, methods and consulting services, combining primary and syndicated marketing research expertise with database analytics and modeling proficiency. Applying this information assists clients in improving profit dynamics of their business.
# # # #
Phoenix Marketing Contact:
David Thompson
Vice President and Managing Director
Phoenix Affluent Marketing Practice
860-651-8400
Press Contact:
Ray Graber, Graber Associates LLC
781-221-0018