Phoenix Marketing International Taps Edye Twer to be President of Newly Formed Media Research Practice
Industry Leader Brings Knowledge and Experience to Build Media Research Business
Rhinebeck, NY – October 17, 2007 - Phoenix Marketing International, one of the fastest growing marketing research firms in the United States, today announced the appointment of Edye Twer as President, Media Research Practice. Edye is the former Senior Vice President of the TNS Media and Entertainment Segment and the former Director of Broadcast Research for Arbor Inc.
As President, Edye will be working with clients in the broadcast, cable, and radio network arenas, as well as publishing companies and other related segments. Edye has nearly twenty-five years experience in a variety of different designs, including attitude and usage, program and promotional testing, concept testing and segmentation analysis.
“Our clients were asking for in-depth research in the media marketplace,” commented Allen R. DeCotiis, Ph.D., Chairman and Chief Executive Officer. “With the addition of Edye as the leader of the Media Practice, we can deliver quality research in many areas to our clients. Additionally, in this era of convergence, a large portion of the Media Research Practice will also involve working closely with the Phoenix Technology Practice and our telecommunication clients.”
"I am very excited to have joined an amazing group of professionals who are committed to their clients and undertake solid and cutting edge market research. As technology evolves, so does the world of Media Research. Content may still be king, but content, including advertising, reaches the consumer very differently today and at Phoenix Marketing we are poised to help our clients better understand their role in this evolution," said Ms. Twer.
About the Media Research Practice
The Media Research Practice of Phoenix Marketing International specializes in evaluating overall content and its effectiveness, in addition to attitude and usage studies, concept tests, segmentation studies and other studies designed to help media clients outperform their competition. This research covers clients in the broadcast, cable, and radio network markets, as well as publishing companies and other related segments.
About Phoenix Marketing International
Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States and partner to many of the largest companies in the financial services, consumer package goods, automotive, and travel and leisure industries worldwide. Phoenix also offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix has offices in Rhinebeck (NY), Somerset (NJ), Detroit, Boston, Salisbury (MD), Chicago, Los Angeles, Tampa and Miami. On January 12th Phoenix acquired a major interest in JZM, a full service healthcare market research company, to serve as the foundation of its new healthcare practice.
Business contact:
Al DeCotiis, Chairman and CEO
Phoenix Marketing International
Al.Decotiis@phoenixmi.com
845.876.1951
Press contact:
Ray Graber
Graber Associates LLC
781-221-0018