Monday February 06th 2012 10:07:16 PM
 

Words of wisdom - from those who are wiser than we

"Drive thy business or it will drive thee."

-Benjamin Franklin

We recommend The First American, an excellent biography of Ben Franklin by H.W. Brands.

Case Studies

                                       Public Relations

Message Development for a technology company to differentiate themselves from their competition and as basis for their PR programs.

Managed North American public relations as part of a world-wide team for a London-based, funds transfer application provider.

Message development, press releases and speaking engagements for a government-based provider of consumer payments research.

Press release for a start-up job-search website which led to an appearance on Fox & Friends in NYC.

Press releases for a NY-based primary research company with seven vertical markets; from financial services to healthcare to automotive.

Managed North American public relations as part of a world-wide team for a Sydney-based technology company - later purchased by Oracle.

                                          Marketing

Sibos Conference support for an international financial services technology firm including planning and directing client events, press and analyst relations, and supplemented the company's professional staff on the show floor.

Wrote and placed several articles for a Virginia-based online payments company with financial services markets.

                                    Research and Projects

Cash Mananagement project for Boston-based bank - Streamlined the on-boarding process for new cash-management customers of a bank that was expanding its services to small business.

Loan Processing Automation for a Massachusetts Community Bank that was Increasing Its Lending to Entrepreneurial Companies - Guided lenders, credit professionals, and technology staff through conversion of a manual, paper-based loan approval and documentation process to an automated system that reduced errors and expedited the processing and closing of commercial loans.

Complementary vendor research into 39 providers in four technology spaces for an online banking software provider to determine the best fit for potential partnerships.

Project-managed the sunsetting of a global, complex treasury and risk management application for a major NYC bank.

Corporate banking customer satisfaction surveys for a New England bank.

Treasury management gap analysis and RFP for a major Boston utility.

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